On May 20, 2008, DISH Network Corporation and NBC Universal announced an agreement to provide interactive trigger capabilities to NBC Universal's 14 television networks and 10 NBC owned-and-operated TV stations. DISH Network(r) subscribers who have a digital video recorder (DVR) will be able to use their remote controls to request more information from advertisers about their products or to receive coupons for various product discounts.
As consumer TV-watching patterns are changing, the initiative will provide advertisers with detailed reports and information about viewer participation with DISH Network's interactive products. Viewers will also benefit from the ability to instantaneously get more information about an advertised product. When finished, viewers are returned to their programming at the exact place they exited.
DISH Network subscribers with DVRs are able to view this interactive functionality. DISH Network's latest award-winning HD DVR, the ViP722, is a dual-tuner receiver that can record up to 500 hours of programming, more than any other DVR on the market. The ViP722 operates two televisions, one in HD and the other in standard definition, allowing customers to view programming from the receiver in separate rooms at the same time.
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